Creating an ‘about’ page
Your About page is the most-visited page on most sites. Counter-intuitively, it should be about your listener — not you. Lead with their problems, then earn the right to talk about yourself.
The About page is traditionally the most-viewed page of any website. It's not the place for an afterthought.
The trick: it's not actually about you and your podcast. It's about your listener. Pose the questions or problems they're struggling with — the ones you're uniquely set up to solve.
On top of the benefits of listening, create a playlist of your most popular episodes to get them started. Credibility and personality come next. They matter, but they're not what you lead with.
Make it about your listener first. That's the best way to win them over.
Draft your About page
Fill the blanks. You'll have a first draft inside fifteen minutes.
If you're , and you're sick of
then this show is for you. Each week we so you can
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About me: I'm