Microstep 8 of 11

Creating a ‘subscribe’ or ‘follow’ page

Your podcast lives in over 100 listening apps. Send people to yoursite.com/follow rather than trying to list them all in every CTA — followers are the lifeblood of your show.

Your podcast might be consumed in over 100 different places. Sending listeners to yourwebsite.com/follow is better than trying to list them all in your call-to-action.

First and foremost, a follow page could simply say, "Find us wherever you get your podcasts." It doesn't hurt to provide links to the bigger platforms — Apple, Spotify, Google Podcasts.

If your audience falls into the non-techy bracket, go into some detail about what podcasts are, how they work, and how to follow or subscribe. Some podcasters even make wee tutorial videos for the bigger apps.

Followers are the lifeblood of your show — make it as clear and easy as possible.
Your task

Subscribe-page checklist

Build the page once. Use the URL in every CTA from now on.

Which platforms get a button?
Do you need a 'how to follow a podcast' explainer?
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