Microstep 9 of 10

What should go in my podcast description?

Your podcast description is the single biggest factor in whether someone hits play. Make it about the listener — who the show is for and what they'll get from it.

Per The Podcast Host's Podcast Discovery Survey, this is THE most important thing new listeners judge your show on — that crucial window where they've found it but haven't hit play yet. Worth spending real time on.