How to create shareable content

Word of mouth is the most effective way to grow a podcast — 33% of listeners find new shows from recommendations. Six episode frameworks make shows recommendable.

According to The Podcast Host's 2020 Discoverability survey, over 33% of listeners find new shows based on what others share or recommend. So shareability is a growth lever, not a vanity metric.

Six frameworks reliably produce shareable episodes: lists, reviews, comparisons, costs, case studies, and how-tos. We'll cover each in detail in the next six microsteps.

After hearing a great list, review, or how-to episode, listeners are dying to tell others about it. That's the recommendation engine at work.

Your task

Is your next episode shareable?

Rate the episode you have planned across five dimensions. The total tells you whether listeners will want to forward it.

It solves a real, specific problem the listener has

It's entertaining enough to listen for its own sake

It takes a clear point of view (not just balanced takes)

The title makes the value crystal clear at a glance

There's a moment a listener would want to send to a friend

Total0

Your read

Strengthen the angle before recording

Pick the lowest-rated dimension. Sharpen it — a clearer problem, a stronger opinion, a punchier title — then re-rate.

Finish the task above to mark this step complete.

Doing question research

The list