Case studies
Case studies use real examples of people doing things. A biking podcast might dive into how one rider won a tournament. Stories are the oldest shareable content there is.
A football podcast might chronicle a team of underdogs from a small village winning a national trophy. Think of it as a movie — beginning, middle, end. A real person, a real obstacle, a real outcome.
Answer the natural questions: What's their main motivation? What were their biggest obstacles? What are they doing differently? Your listener walks away feeling clued up, motivated, and inspired.
Stories are the ultimate and oldest form of shareable content.
Your task
Plan a case-study episode
Pick one person or one event. Fill in the story beats.
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